During the record-breaking NECA Convention and Trade Show in Philadelphia, a new initiative was introduced with great success: the NECA Best Booth Awards.
With the goal of having all trade show exhibitors and attendees leave the event with the best experience possible, NECA decided to honor the exhibitors who went above normal expectations and delivered outstanding booth displays. The inaugural year for this contest saw great excitement and enthusiasm as all NECA 2023 Philadelphia exhibitors were automatically entered to win. With more than 370 exhibiting companies present, judges had a lot of competition to sort through in order to determine the most creative and product effective displays. Awards were broken up into four categories dependent on booth size.
Congratulations to the winners of the 2023 Philadelphia Best Booth Awards:
Industry professionals comprised the judging team. They were instructed to anonymously review each company's booth based on certain criteria: company identity, product presentation, design elements, and rules and regulation compliance.
The main questions judges had to ask themselves, and rate each booth upon, were whether or not booths were immediately recognizable and memorable, is the company identity integrated in the booth design? The products or services being marketed had to be easily identifiable as well as understandable. As judges critiqued the visual aspect of booths, lighting, colors, shapes and textures were all analyzed in relation to the overall impression of the space. While creativity and ingenuity were rewarded, booths needed to adhere to height regulations, not spill out into the aisle and all staff had to wear visible badges.
The four aforementioned winners received an elegant glass trophy to display at their booths for the remainder of the trade show and then back in their offices afterwards. NECA plans to continue this contest annually for all upcoming convention and trade show events, the next of which is September 28 – October 1, 2024, in San Diego.