Building Business Development from the Inside Out: How to Launch, Embed and Measure BD

Business development doesn’t live in one role, it works best when it’s built into how your company operates. This session shows electrical contractors how to intentionally start a business development function, integrate BD practices across teams, and make it part of everyday decision-making. Learn practical ways to align leadership, engage field and office staff, and establish simple metrics to track progress and impact. Attendees will leave with actionable steps to make BD more visible, more consistent and measurable across their organization.

Moderated by Karyn Charvat.