Building a Workforce Brand That Works: Using Social Media to Attract and Retain Talent

Your digital presence is often the first impression potential employees have of your firm. This session shows electrical contractors how to use social media and LinkedIn to clearly communicate their brand, showcase company culture, and attract in-demand roles like estimators, project managers, and APMs. Learn practical strategies for consistent messaging, employer branding, and content that helps you stand out in a competitive labor market and keep your talent pipeline strong.

Moderated by Karyn Charvat.