NECA Now Speaker

Sasha Reed


As Director of Industry Advancement for Procore, Sasha leads the social impact team focused on elevating the construction industry. delivers free continuing education and access to Procore's technology to non-profit builders, Universities, and Union Training Centers, while advocating for Women and Minorities in support of diversifying the construction workforce. With a combined 18 years of experience in construction and technology, she is known industry-wide as a "conversation facilitator." She's hosted roundtables, panel discussions, and podcasts, creating platforms across the globe. She's been a featured presenter at numerous national and international conferences, including the Design-Build Institute of America (DBIA), Federal Project Delivery Symposium, BIM Show Live in the UK, and recently featured in a mini-documentary entitled, "The Power of Standards," created by The B1M.