Matthew Wood is the Head of Field Operations at Schneider Electric, where he drives the global marketing organization’s transformation through innovative technology and change management. As part of his role, he’s constantly researching and investing time to understand ways to improve marketing effectiveness at Schneider Electric around the globe. With over 12 years of experience in concepts like account-based marketing, marketing strategy, and marketing automation, Matthew has a proven track record in enhancing processes and developing teams to adapt to evolving market demands.

In this session, Matthew will share insights on the evolution of Schneider Electric's marketing organization, emphasizing the critical role of technology, enhanced processes, and skill development in navigating change successfully.